Reviews for International marketing reader

The average rating for International marketing reader based on 2 reviews is 4 stars.

Review # 1 was written on 2015-03-13 00:00:00 L C Lynch As a part of my MBA, I studied "International Marketing' by Cateora in my International Marketing class. For almost two months, it was my companion. I really got to know new and actually rich information. It is one of the most books that have a lot of examples that help any reader to get ideas. Also, it is a very smooth and enjoyable read especially if you are into Marketing. Will try to read the whole book later.

Review # 2 was written on 2012-09-04 00:00:00 Chris Taylor A good book about international marketing, which was easy to read and dealed with the hottest issues in marketing.