Reviews for Brand management

The average rating for Brand management based on 2 reviews is 3 stars.

Review # 1 was written on 2013-02-27 00:00:00 George Hutchcraft So. Turns out I bought the wrong prerequisite book and didn't find out about it until I had shelled out a bunch of money for this behemoth. The first 60 pages were pretty good though...although I wasn't looking forward to reading a 900 page textbook. There was definitely some good information for one (or more) of my former employers to keep in mind. Stuff about working as a team, non-profits needing to also be customer (member) focused, etc. Ah well.

Review # 2 was written on 2013-12-03 00:00:00 Glen Heath Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix. Very recommended for postgraduate students who are planning to conduct a research on marketing mix