The average rating for Hands on sociology based on 2 reviews is 5 stars.
Review # 1 was written on 2012-12-11 00:00:00 Prashanth Santhekadur All the various books on consumer research, that I have read, differentiate themselves on 2 dimensions: (a) whether they are detailed and there is ample deep-dive and (b) whether the author/s takes the reader slowly step on step. Besides performing fantastically well on the above 2 dimensions, Kerlinger's book adds a 3rd dimension i.e. what is the philosophy behind statistics. For example, in one of the chapters he says that "like any other method - consulting, intuition, others - research can be misleading. However, they are less biased. The numbers do not know what they are doing; it is the human who is informed/misinformed, biased/unbiased, knowledgeable/ignorant, intelligent/stupid. Treat numbers with neither with too great a respect nor too great a contempt." He even starts the book's preface with the statement "some activities command more interest, devotion and enthusiasm than others: Science and Art. Once we become immersed in these, we devote all our thoughts-energies-emotions. Though they are far cry from each other, but in 1 respect they are similar i.e. we make passionate commitments to them." Which research author's book have you read this? I have in none!! This book was suggested to me by an ex team-mate of mine, a product of MICA and a passionate statistician himself. |
Review # 2 was written on 2020-10-20 00:00:00 Thabang Mafohla Holt Rinehart and Winston 1964 probably one of the least intimidating books to explain variance, probability, nonparametric statistics research design, reliability of measurements, analysis and interpretation |
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