The average rating for Marketing management based on 2 reviews is 3.5 stars.
Review # 1 was written on 2016-05-18 00:00:00 Julie Fugitt one of the best text books on MARKETING it's clear, abstract, and easy to understand combination of knowledge and skill improvement is very essential for future marketers |
Review # 2 was written on 2014-05-17 00:00:00 Albert Regalado This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe). |
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