Reviews for Innovation management and new product development

The average rating for Innovation management and new product development based on 2 reviews is 3.5 stars.

Review # 1 was written on 2012-04-03 00:00:00 Lane Kramer 3,5/5 There are a lot of really interesting examples in the book and it's fairly easy to understand.

Review # 2 was written on 2017-08-04 00:00:00 Steven Hines This book will be guidelines as long as I complete the thesis. This Booked will explains a method called Information Economics. a method which has 3 important foundation that is calculated by: - simple ROI - Business Valuation domains, and - Technology Assessment domain. so that, the use of this method, the expected investment using IS / IT that is in the company can be calculated accurately, whether the IS / IT is to benefit the company or not. And the reason why IS / IT should be measured? because until now, there are many companies who think that the use of IS / IT only wasteful or spend lots of money. So, if the calculations using this method is applied, the manager can know the benefits later. And the final conclusion, I hope by reading this book as a guide, I can finish this essay with a good....:)