Reviews for Readings in strategic management

The average rating for Readings in strategic management based on 2 reviews is 3 stars.

Review # 1 was written on 2012-06-13 00:00:00 Jochen Lechner Good reference for how corporations used to think at the beginning of the current millennium that correlates much to the current belated setting of PR in Iraq.

Review # 2 was written on 2014-06-08 00:00:00 Todd Nichols Aimed at practitioners who understand the tactical requirements of the profession but who may need guidance with overall corporate planning and policy. Looks at role of PR in strategic management; the professioal role of PR within an organisation; reputation management; the role of internal communiation; effct of globalisation.