Reviews for Quantitative Research Methods for Communication: A Hands-on Approach

The average rating for Quantitative Research Methods for Communication: A Hands-on Approach based on 2 reviews is 2 stars.

Review # 1 was written on 2017-07-12 00:00:00 Jennifer Nichols Ah yes, the multimodal meaning of IKEA tables, 'human-table interactivity', indeed … This book is very broad in scope. It covers multimodality 101, theoretical considerations of multimodality in a very wide range of contexts, and equally wide ranging case studies. An individual reader might (optimistically), therefore, only find half of the chapters of much relevance to their own interests. The other chapters, however, are accessible enough to provide an interesting insight into how multimodal theories are applied elsewhere - for example the signification of posture or 3D space. Very little direct relevance to the non-textual/verbal features of text or documents. Many of the examples used are far more exotic and where text examples are used (chapter 9 for example on mobile novels), it is not the details of the text features that are the focus of multimodal consideration.

Review # 2 was written on 2015-01-10 00:00:00 Michael Davis I've only covered a couple of chapters. Could be ambiguous sometimes, like when "mode" is introduced (or it could be the nature of this field). A relatively easy read on the topic -- especially if you compare with the work of Kress and/or Van Leeuwen.