Reviews for Strategic Marketing for Non-Profit Organizations

The average rating for Strategic Marketing for Non-Profit Organizations based on 2 reviews is 4.5 stars.

Review # 1 was written on 2017-10-08 00:00:00 A.rahman Shaheen Alkuwari I made a good use of this book to define the marketing in the academic library as a nonprofit organization. Moving from the major concept of marketing in his previous books, to market the services and goods of organization designed to not make a benefit from its business, Kotler has described this discipline terrifically. In this book, the authors helped the researcher to enhance their perception about the marketing.

Review # 2 was written on 2013-11-16 00:00:00 Gerry Mcguire A great resource for marketing non-profit and library services.