Reviews for Strategic and Operational Planning Systems: Principles and Practice

The average rating for Strategic and Operational Planning Systems: Principles and Practice based on 2 reviews is 4 stars.

Review # 1 was written on 2015-12-14 00:00:00 Michael Jeffries I made a good use of this book to define the marketing in the academic library as a nonprofit organization. Moving from the major concept of marketing in his previous books, to market the services and goods of organization designed to not make a benefit from its business, Kotler has described this discipline terrifically. In this book, the authors helped the researcher to enhance their perception about the marketing.

Review # 2 was written on 2013-11-16 00:00:00 Glenn Bishop A great resource for marketing non-profit and library services.