The average rating for Basic marketing research based on 2 reviews is 3 stars.
Review # 1 was written on 2014-06-01 00:00:00 ralph medellin Enjoyable if you like the science behind marketing. It was well rounded, however fell short on a few concepts; brushing over them without a sufficient explanation. |
Review # 2 was written on 2014-12-20 00:00:00 Jan Mertens Have always been referring to the book since I started doing my PhD. A very good reference book on research methodology. |
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