Reviews for How to find out: management and productivity

The average rating for How to find out: management and productivity based on 2 reviews is 4.5 stars.

Review # 1 was written on 2013-06-17 00:00:00 Nick Smith The best way to drive your competition crazy? Continually doing what is best for your customers. That will always keep your competition guessing. If you keep your eyes on the prize, and you always do what is best for your company, things that you do will always be changing, but your strategy will be the same. The best way to drive your competition crazy is to do the right things. If you do the right things, you will relegate all comers to the slippery slope toward lunacy. Focusing on beating the competition instead of focusing on the customer inevitably leads to tit-for-tat combat. Tit-for-tat combat inevitably leads to doing the wrong things for the seemingly right reasons. The first task is to choose a worthy opponent Mighty Opposites- Choose a worthy MIGHTY Opponent. Know Thyself - Who you are Know Thy Customer- who are your customers. Know Thy Enemy - Who are your competitors. Part Two: Do the Right Things Focus on Your Customers- . Take such damn good care of customers that they have no choice but to do business with you. Concentrate on a Decisive Point- Toss out vanity, superficiality, and irrelevance and do what really matters • Turn Customers into Evangelists- View your customers not as pain-in-the-ass patrons but as potential (unpaid!) salespeople. Very Good Book from Guy Kawasaki, very insightful, practical and thought provoking.

Review # 2 was written on 2013-06-13 00:00:00 Glen Sumailo One of the finest books on guerilla marketing. It is an easy read which sharpens your marketing mindset