Reviews for Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

The average rating for Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective based on 2 reviews is 5 stars.

Review # 1 was written on 2020-04-26 00:00:00 Lisa Sica .

Review # 2 was written on 2016-05-26 00:00:00 Dani Marcushevic Interesting book, the one I read was the 12th edition for my MIS589 class, it deals with a lot of networks design, security and managements topics and I recommend it for IT managers or any other half technical half managerial IT roles, chap. 6,7&12 were the best!!