Reviews for Business marketing management

The average rating for Business marketing management based on 2 reviews is 5 stars.

Review # 1 was written on 2013-04-14 00:00:00 Daniel Jaconetti I recommend this book for all that would you like to know the basics of marketing from networking, distribution channels, pricing, supply chain management, services, value proposition ... etc. It gives wide insight for different directions to how you could differentiate in the market.

Review # 2 was written on 2019-10-01 00:00:00 Aaron Montgomery If a no star rating were available I would have chosen that. I am the Director of Marketing for a national company and this book is completely unreadable. Excessively descriptive and complex where simple and straightforward would suffice. This book is a great way to turn students off of an amazing area of study. I do not recommend for any college course other than maybe "The art of killing a topic in as many words possible." They nailed that.