Reviews for Basic marketing research

The average rating for Basic marketing research based on 2 reviews is 5 stars.

Review # 1 was written on 2018-02-11 00:00:00 Chris Christian I've never read a whole text book from beginning to end and actually enjoyed it. Great examples, loved the "manager's focus" boxes. I hope I could find similar textbooks for Methods of data analysis!

Review # 2 was written on 2015-04-25 00:00:00 George Young Have always been referring to the book since I started doing my PhD. A very good reference book on research methodology.