Reviews for Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership

The average rating for Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership based on 2 reviews is 3.5 stars.

Review # 1 was written on 2014-09-03 00:00:00 Peter Witz Well thought book on branding covering all aspects of brand and branding - but lacking some more prsonar insights. I would advise a vook to anyone seeking a kind of dictionary or looking for branding overview.

Review # 2 was written on 2010-08-13 00:00:00 Julia Kunes Desde Leader Summaries recomendamos la lectura del libro 6 reglas para revitalizar una marca, de Larry Light y Joan Kiddon. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento. En el siguiente enlace tienes el resumen del libro 6 reglas para revitalizar una marca, Como McDonald�s logró dirigir su marca hacia una nueva senda de crecimiento: 6 reglas para revitalizar una marca