Reviews for International marketing planning

The average rating for International marketing planning based on 2 reviews is 4 stars.

Review # 1 was written on 2015-06-30 00:00:00 Stephen Boszko Can't wait to read something for pleasure!! For now, it's all about internal marketing....

Review # 2 was written on 2014-10-10 00:00:00 Loreta Reis I think the book tried to simplify the concept of marketing plans, and the result was not describing the concept enough.