Reviews for Twenty-First Century Gateways: Immigrant Incorporation in Suburban America

The average rating for Twenty-First Century Gateways: Immigrant Incorporation in Suburban America based on 2 reviews is 4.5 stars.

Review # 1 was written on 2012-02-12 00:00:00 Linda Neighborgall Eye-opening study on branding The mall where you shop, the coffee shop where you take your breaks, the museum that you visit - wherever you go, you are walking through a "brandscape," or branded world. Anna Klingmann describes this aesthetic experience in her eye-opening study of branding in all its forms, with a special focus on architecture. Offering a unique perspective, Klingmann breaks down the strategy behind well-known brands such as Disney, Apple and Starbucks. She also parses the experiences that brandmakers create everywhere from cruise ships to casinos to that "urban entertainment district" where you might have suffered your latest attack of brand overload. Klingmann's text meanders at times, yet her trenchant analysis is rewarding. getAbstract recommends this book to anyone seeking a perceptive analysis of branding strategies - with an unusual recognition of how architecture and landmarks serve to generate a brand image.

Review # 2 was written on 2014-10-12 00:00:00 Ronald Oshrin If you work in the humanities but think its insular nature is absurd, this book may be for you. Although it's essentially an architectural text, you can replace "architecture" with "art" or "literature" or "poetry" and many of the main concepts will ring true. Basic idea: Modernism is a stupid pipe dream because you can't base what people want on geometry and forms; you need to examine what they respond to with emotions and desire. I consider myself a better artist for having read this.