Reviews for Web copy that sells

The average rating for Web copy that sells based on 2 reviews is 3.5 stars.

Review # 1 was written on 2010-01-11 00:00:00 Antoine Britt Should have requested the newer edition... Though I think this offers some useful tips, the tone is very much that of a salesperson who is trying to manipulate people to do what s/he wants. I know that this tone turns me off, and I imagine it does for others as well. If you're going to manipulate people, you should be less obvious about it! Useful tips: Write editorial headlines instead of advertising headlines: 9 Facts You Must Know about Hair Products vs. Buy This Hair Product Now! (People come to the web first for information and facts, then to buy.) Always give a reason why your reader should do something. Offer a "What's in it for me?" sentence, such as "Intel's new microprocessor for mobile PCs has a speed of 2GB, which means that you can play online games wherever you go." To build headlines: arouse curiosity ("Words that Command People to Do Your Bidding"), begin with the word "how to", ask a question or use the imperative voice ("Land a better job.")

Review # 2 was written on 2008-10-09 00:00:00 Vera Petropoulos Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak. When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy. On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that. Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase your product. This book really is a goldmine of ideas.