Reviews for Diversity in Advertising Broadening the Scope of Research Directions

The average rating for Diversity in Advertising Broadening the Scope of Research Directions based on 2 reviews is 4 stars.

Review # 1 was written on 2012-11-11 00:00:00 Peter Jennings A fascinating look at a variety of studies done in the field of advertising in order to understand the impact of diversity on consumer behavior. Many of the studies in the book had significant overlap, which, on the one hand, provided a thorough picture of the type of work being done, but on the other hand, didn't impart much new information. I think this book would have been better if it not only included the various research and case studies done on the topic of diversity in advertising, but dealt with broader issues of how advertising to minorities affects perceptions and stereotypes of minorities by nonwhites and whites.

Review # 2 was written on 2017-05-11 00:00:00 George Swan Truly eye-opening way of re-thinking much of how we view career fields. This book was a footnote in another book I was reading recently, which I actually put down temporarily because I was engrossed with the premise of this short book and several of the chapters in particular. Worthwhile - prepare for a huge paradigm shift!