Reviews for Marketing Communications for Local Nonprofit Organizations: Targets and Tools

The average rating for Marketing Communications for Local Nonprofit Organizations: Targets and Tools based on 2 reviews is 3.5 stars.

Review # 1 was written on 2018-08-09 00:00:00 Eric Pellegrin Paths to Power: How Insiders and Outsiders Shaped American Business Leadership Anthony J. Mayo, Nitin Nohria, and Laura G. Singleton Harvard Business School Press Rather than limiting their attention to a set number of exemplary leaders - in chronological order -- and then devoting a separate chapter to each, Mayo, Nohria, and Singleton take a linear approach to the material as they examine the evolution of 20th century business leadership in terms of the ten decades, assigning to each following the first chapter an appropriate component (birthplace, nationality, religion, education, class, gender and race, etc.) while frequently cross-referencing throughout the entire century. For example, they juxtapose comparable individuals such as James Stillman's presidency of National City Bank (1891-1909) and Sanford "Sandy" Weill's of Citigroup (that National City Bank eventually became) a century later. Here is a brief excerpt from the material that Mayo, Nohria, and Singleton provide. "As a starting point in our examination of twentieth-century leader backgrounds, we thus come away with the decisive conclusion that even in the United States, the great land of opportunity, not every birthplace was created equal…While mobility between regions tended to increase later in the century, people with more prosperous family origins - origins that typically stemmed from birth in a similarly prosperous region of the country -retained an advantage when entering business in a new area. The distinguishing features of each of the country's major regions, both as sources of and sites for leaders, will constitute an important backdrop for further discussions about leader characteristics." (Page 54) In the Foreword, Michael Useem explains this book's unique importance. "Studies of the social origins of America's business elite have been a long-standing research tradition, dating to such classics as W. Lloyd Warner and James Abegglen's Big Business Leaders in America and Mabel Newcomer's The Big Business Executive, both published in 1955. We have not had the benefit of a truly comprehensive portrait since those works of more than fifty years ago; now Mayo, Nohria, and Singleton have not only updated the picture but also produced the definitive portrait of our time."

Review # 2 was written on 2013-08-24 00:00:00 Cesar Maya Since I've been doing TV interviews lately I thought I should read up on how to give better interviews. This book was probably very useful when it was written, but it is serioulsy out-of-date today. The internet did not exist when this was written and though it claims to have been "updated" it refers to HDTV as something "that will be coming in the 90's"! The examples of on-air personalities and events are from the early days of TV to the 1980's at the latest. Even advice on men having haircuts that don't expose the ears as they can be "distracting" feels very 1980's. The only reason I gave the book 2 starts instead of one is that some of the specific advice is still relevant... just not much of it. There are certianly more useful and timley books available.