The average rating for Planned Change Theories for Nursing: Review, Analysis, and Implications based on 2 reviews is 3 stars.
Review # 1 was written on 2013-06-27 00:00:00 Anton Westron Haywood correctly points out that a company's reputation is ultimately the responsibility of the chair, CEO, and board. Yet he repeats time and again that the "public relations" function should play a central role, too. Too bad he ignores other critical functions like government relations and investor relations, both of which also need to interact with the public and, therefore, have a stake in the firm's reputation. Good advice is plentiful, though the author would have benefited from an editor capable of avoiding excessive repetition. |
Review # 2 was written on 2016-02-27 00:00:00 Travis Holloway Desde Leader Summaries recomendamos la lectura del libro La reputación corporativa, de Roger Haywood. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas. En el siguiente enlace tienes el resumen del libro La reputación corporativa, Por qué hay que defender la imagen de una empresa a través de las relaciones públicas: La reputación corporativa |
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