Reviews for Fashion Brands Branding Style From Armani To Zara

The average rating for Fashion Brands Branding Style From Armani To Zara based on 2 reviews is 3 stars.

Review # 1 was written on 2019-03-04 00:00:00 Fiammeni Emiliano Introduction p.1 – You don’t buy clothes – you buy an identity. p.2 – It would be foolish for us to underestimate the importance of fashion in society. Clothes and accessories are expressions of how we feel, how we see ourselves – and how we wish to be treated by others. 1 – A History of Seduction p.5 – Fashion is a factory that manufactures desire. 2 – Fashioning an Identity p.21 – In a lot of ways, branding is simply telling a story. “We live in an era where the brand has an exaggerated importance,” Matine Assouline tells me. “Designers like Tom Ford, John Galliano and Marc Jacobs injected new life into fashion. They fused it with the music and film industries in a manner that seemed very new, very attractive. This was not always the case – in the era of the supermodel, nobody really cared about brands. Naomi Campbell and Claudia Schiffer were the brands; the clothes were immaterial. But fashion has come down to earth – it appears more accessible, more affordable, even when this is not the case. People identity with Prada, Dior and Louis Vuitton in a way that they never did before.” 8 – The Shoot Dresses, Don’t They? p.88 – “Fashion photography is about translating a brand into a concept,” says Vincent Peters, the German-born, London-based photographer whose list of credits includes British, Italian, and French Vogue, Arena, Dazed and Confused and Numéro, as well as ads for Dior, Bottega Veneta, Celine, Miu Miu and YSL. “Often, when a client comes to you, they have a product and a brand identity, but they aren’t certain how to combine the two. Your job is to achieve that transition; to create the image that brings the brand to life.” 12 – The Collections p.119 – For a designer, the fashion show is a way to broadcast ideas. It is a medium.

Review # 2 was written on 2012-07-11 00:00:00 London Chapman Great book. Though be careful. This was written in 2005, so some notions could have changed since.