Reviews for International marketing

The average rating for International marketing based on 2 reviews is 4.5 stars.

Review # 1 was written on 2018-03-05 00:00:00 William Lanphier Very good book, I rented, should buy for future use for all thinks related to Marketing. ie. formulating global marketing plans around the 4Ps.

Review # 2 was written on 2014-07-17 00:00:00 Boyce Miller The entirety of the book focuses on large corporations and the marketing strategies that worked and failed for them. It discusses various aspects of marketing entry anywhere other than home base. It doesn't mention anything about how small and medium enterprises can reach transnational and global status. The examples being recent makes it an interesting read. Everything mentioned is pre-pandemic, so, impact and reach of these large corporations will be drastic.