Reviews for Product Innovation: Leading Change Through Integrated Product Development

The average rating for Product Innovation: Leading Change Through Integrated Product Development based on 2 reviews is 3.5 stars.

Review # 1 was written on 2014-09-03 00:00:00 Kristina Cox Superb book on a topic that is though not touched directly but has varied business implication in B2B and B2B2C scenarios. The case studies and journey brands like Intel, Shimano, Lycra are worth reading. The model and measurement aspect captured in the end gives a lot of weight to the whole philosophy of Ingredient branding.

Review # 2 was written on 2017-01-10 00:00:00 Craig Breakiron A must-have and -read for any marketeer or entrepreneur of a product brand.