The average rating for How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them based on 2 reviews is 3.5 stars.
Review # 1 was written on 2008-05-23 00:00:00 Cal Manuela A collection of insightful branders discussing effective approaches to branding when working with values-driven businesses and clients. |
Review # 2 was written on 2011-09-28 00:00:00 Daniel Clarke Some great insights about brand building in Asian markets...especially the Japanese cosmetics market and the footwear market in China..a must read for branding enthusiasts.. |
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