Reviews for The Dynamics of Change: Insights from the Natural World into Organisational Transition

The average rating for The Dynamics of Change: Insights from the Natural World into Organisational Transition based on 2 reviews is 3 stars.

Review # 1 was written on 2015-03-05 00:00:00 Marvin Dobson Haywood correctly points out that a company's reputation is ultimately the responsibility of the chair, CEO, and board. Yet he repeats time and again that the "public relations" function should play a central role, too. Too bad he ignores other critical functions like government relations and investor relations, both of which also need to interact with the public and, therefore, have a stake in the firm's reputation. Good advice is plentiful, though the author would have benefited from an editor capable of avoiding excessive repetition.

Review # 2 was written on 2014-02-23 00:00:00 Robert Blauvelt Desde Leader Summaries recomendamos la lectura del libro La reputación corporativa, de Roger Haywood. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas. En el siguiente enlace tienes el resumen del libro La reputación corporativa, Por qué hay que defender la imagen de una empresa a través de las relaciones públicas: La reputación corporativa