Reviews for Advertising Campaign Strategy: A Guide to Marketing Communication Plans

The average rating for Advertising Campaign Strategy: A Guide to Marketing Communication Plans based on 2 reviews is 4 stars.

Review # 1 was written on 2015-01-26 00:00:00 Giuseppina Gatta I don't usually read business management books for pleasure, so I was a bit taken back when I was asked to read this book with an eye to making it into a children's picture book. What? A Children's Picture book about business management? I will admit I was skeptical. But the book has a charm and an appeal that lifted it out of the realm of the dry business text. It is less a how to book on management and much more a manual on successful living - no matter what your occupation. A pleasure to read, inciteful in many ways. But a children's book? Hmmm. We will have to think about that.

Review # 2 was written on 2014-12-18 00:00:00 Jay Jackson Review to come soon!