Reviews for Strategic Corporate Communications: A Global Approach for Doing Business in the New India

The average rating for Strategic Corporate Communications: A Global Approach for Doing Business in the New India based on 2 reviews is 4.5 stars.

Review # 1 was written on 2015-12-16 00:00:00 Jennifer Lowe Dream Merchants contains brief biographies of a small selection of successful people. I think the biographies of each are a little too brief but it makes interesting reading. While reading this book I would suggest asking the questions: What do these people have in common? What don't these people have in common?

Review # 2 was written on 2016-07-09 00:00:00 Charlotte Parry Gary Hamel was once considered one of the strategy gurus, but hasn't actually come up with much new in the past twenty years. He seems to have made the choice to follow in the Tom Peters mould of becoming an entertaining speaker and merchant of wow! Rather than concentrating on supported academic research, which he is quick to belittle as for a minority readership with no links to action. Having said that there was much good stuff in this book, although his time really hasn't changed much right up to the present day. Basically suggests that old models of strategy led to incrementalism, and what the world needed was greater creativity and business system innovation.