Playboy June 2010

COVER STORY
Hope. It was magical for Barack Obama, and it's magical for us when it comes to our Playmate of the Year. Hope Dworaczyk landed the title and her second PLAYBOY cover (photographed by Stephen Wayda) since April of last year. We and our Rabbit think she's a lock to be the biggest sex symbol of 2010.

FEATURES
56 THE LATE SHAFT
The Conan O'Brien vs. Jay Leno talk show war was the biggest screwup in TV history. Behind the scenes it was even messier. BILL ZEHME reveals what went on among all the combatants, including David Letterman and Jimmy Kimmel.
62 THE GREAT OOM
Yoga wasn't always the trendy, enlightened lifestyle we know today. ROBERT LOVE recounts the sex scandals that haunted Pierre Bernard when he introduced Eastern philosophy to the U.S.
66 OLD SCHOOL
A.J. BAIME's refresher course on the classics—cocktails that fueled heroes of yore, from Churchill to Dino.
90 REJECTED
BILL SHAPIRO collects missives from people who overlooked genius. See Dear John letters sent to Gertrude Stein, Andy Warhol and Jimi Hendrix.
96 BALTIMORE HEROES
The city fathers won't erect monuments to the people who truly made it Charm City, so JOHN WATERS does it for them. Visit with the real characters in his dreamland.
INTERVIEW
47 MICHAEL SAVAGE
If you thought our John Mayer interview was controversial, wait till you devour DAVID HOCHMAN's conversation with the outspoken talk radio host.
20Q
88 RUSSELL BRAND
This Brit's got no stiff upper lip. He chats with ERIC SPITZNAGEL about prostitutes, rehab and his girl, Katy Perry.
FICTION
72 THE SEXUAL LIFE OF SAVAGES
A war photographer thought he had seen the worst of humankind. Then he visited a prison in Papua New Guinea.
By SAMANTHA GILLISON.
PICTORIALS
60 JULIANA
Check out Brazilian model Juliana Goes's world cups.
68 REARVIEW
After looking through images from photographers across the globe, we realized we were sitting on a gold mine. No longer.
76 PLAYMATE: KATIE VERNOLA
We wish they all could be California girls like Katie.
100 PMOY: HOPE DWORACZYK
The voluptuous Hope is back. See our first-ever 3-D Centerfold on page 139!
FASHION
92 THE SPORTING LIFE
Taking a cue from the classic American story The Great Gatsby and the sport! of its time—motoring, tennis and golf - we are dressing to the '20s.
NEWS AND NOTES
19 THE WORLD OF PLAYBOY
Kendra Wilkinson and Hank Baskett bring Little Hank to meet Hef; Bill Cosby adds some humor when announcing the Playboy Jazz Festival lineup; The Hurt Locker, inspired by Mark Boal's PLAYBOY story, cleans up at the Oscars.
20 HANGIN' WITH HEF
Ah, life at the Mansion: a masquerade, a screening of a documentary about Hef and a Golden Globes (this time don't think Painted Ladies) party.
136 PLAYMATE NEWS
Anna Nicole Smith's life is being turned into an opera; Playmates endorse full-bodied wines; Lindsey Vuolo models for Badcock Apparel.
DEPARTMENTS
9 PLAYBILL
23 DEAR PLAYBOY
27 AFTER HOURS
32 REVIEWS
41 MANTRACK
43 PLAYBOY ADVISOR
86 PARTY JOKES
150 GRAPEVINE
THE PLAYBOY FORUM
145 HOW MUCH WILL YOU PAY?
You may not know, but marketers surely do. They've enlisted price consultants to determine to the penny ($1 or 99 cents, anyone?) what you're willing to spend. WILLIAM POUNDSTONE tells us everybody has a price.