Biography of Luba Shumeyko (a.k.a.: Luba Hegre Shumeyko)

Luba Hegre Shumeyko (born April 8, 1982 in Kiev, Ukrainian) is a fashion designer, photographer, and nude model. Her training included five years as a gymnast and a degree in fashion design. Known as a nude model by the name Luba, she is the wife, muse and model of nude photographer Petter Hegre, whose images were instrumental in launching her career.

Her career began as a model for Hegre, who rose to prominence with the help of the then-new medium of the Internet. Several printed illustrated books followed the internet business. Also in the magazines Maxim, Matador, Perfect10 and others appeared images of Shumeyko. In 2003 he married Hegre in Kyiv. Since 2005, the Hegres and a number of other photographers have published their own nude magazine called New Nude , which is published quarterly. Again, Shumeyko was featured on the cover of the first issue.

Her career as a model has been followed for some time by a phase in which Shumeyko appears as a photographer and fashion designer herself, including with New Nude. In her work as a designer, she can draw on experience from her studies in fashion design at the University of Kyiv.

Shumeyko's twin sister, Nadya, also appears in some of Hegre's photo series, but now works mainly as a fashion model in California.