Oui Year 1981 Magazine Back Issues
1972 | 1973 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008
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Oui Jan 1981
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Oui January 1981 Features
Covergirl Demi Moore Photographed by Phillip Dixon (Not Nude)
The Exciting New Erotica Of The French Photo Mags
The Ex-Sucker's Compleat Guide To Sports Bets
Hunting Booze And Barmaids - OUI's Ten Best U.S. Roadhouses
Pickup Mastery: 17 Things To Do After You Get Her Attention
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Oui Feb 1981
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Oui February 1981 Features
Covergirl Margaret Lenzey Photographed by Phillip Dixon (Not Nude)
How Your Dreams Can Help Your Life, Sex & Career
How To Rock The Best-Seller Lists
An Idiot's Guide To Car Repair
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Oui Mar 1981
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Oui March 1981 Features
Covergirl Anne Ventura Photographed by Phillip Dixon
The Clout Kings Of Sport: Four Powerful Owners
Sensitive Guys: The Timely Death Of The Wimp Image
Our Cover Girl Anne Ventura, as Seen by Six Photographers
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Oui Apr 1981
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Oui April 1981 Features
Covergirl Judy Larsen Photographed by Ken Chernus
Judy Larsen's Yellow Overalls Only Appear Here
Love Surrogates: A California Guru Whose Patients Learn To Love A Stranger
OUI's Great Escape: The Getaway Guide For Guys Who Really Mean To Get Away
When Does Movie Sex Become Real?
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Oui May 1981
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Oui May 1981 Features
Covergirl & Centerfold Julie Dawn Photographed by Jeff Dunas
Which Heroes Haul Away The Biggest Bankrolls In Sport?
Jayne Kennedy Picks The Sexiest Pro Athletes
Motorcycling As Your Main Ride - OUI Picks Four Superbikes
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Oui Jun 1981
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Oui June 1981 Features
Covergirl & Centerfold Toni White Photographed by Jeff Dunas
Roman Polanski And Sharon Tate: Their Untold Story
A Long And Loving Look At That Scaly Old Softy, Godzilla
Five Sports Cars You Can Still Buy For Under $10,000
This Is Toni White: More Of Her
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Oui Jul 1981
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Oui July 1981 Features
Covergirl Lalla Dean Photographed by Jeff Dunas
Which Used Cars Should You Look For?
Meet The Toughest Guy In The Ring: He's "Hit Man" Hearns
Sports, Music and Advice!
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Oui Aug 1981
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Oui August 1981 Features
Covergirl & Centerfold Faith Photographed by Jeff Dunas
Six Luxurious Cars With Prices That Don't Match
How The Horror Directors Go After Our Jugulars
All There Is Of Germany's Susanne Henrik!
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Oui Sep 1981
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Oui September 1981 Features
Covergirl & Centerfold Debbie Smith Photographed by John Kelly
The Author As Model: Meet Matuschka In OUI's Very First Literary Pictorial!
Football Bonus!
David Byrne And Guides To Videodiscs
Bukowski! So How Can We Keep On Ignoring The King Of Wild-Hair Poets?
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Oui Nov 1981
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Oui November 1981 Features
Van Halen! Heavy Sex, Heavy Metal: David Lee Roth Speaks His Mind
Meet! Russ Meyer's "Up!" Girl, Raven De La Croix
Quiztime! David Wallechinsky's Celebrity Sex Gossip Test
Peep! Inside Xaviera's Boudoir With Robin Moore
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1972 | 1973 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008Oui was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. Oui ceased publication in 2007. ("Oui" is French for "yes".)
Oui was originally published in France under the name Lui by Daniel Filipacchi (first French issue November 1963), as a French equivalent of Playboy. In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to Oui, and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor. Arthur Kretchmer, the editor of Playboy, however, had a role in ensuring that editorial choices would be in line with Hugh Hefner's vision.
The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse and Hustler, with its more explicit photography, and therefore compete on multiple fronts. At first Playboy considered a direct response by following Penthouse in a nudity escalation, but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticated' audience (one-third of Playboy's readership at that time was estimated to be over 35). Instead, a separate publication, Oui, was introduced in order to pursue a younger readership, offering a combination of a "rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood."
In the late seventies, Oui published some interesting articles, including "Is this the man who ate Michael Rockefeller?" (April 1977) by Lorne Blair (lately famous for the Ring of Fire documentaries), beginning with a photograph of a grinning New Guinea native, told by the intrepid anthropologist/reporter who journeyed to New Guinea, interviewed people who had known Michael Rockefeller, then ventured into the jungle and talked to members of the tribe from whom Rockefeller had bought native art artifacts, including totem poles. In the end, he found a man who claimed he had eaten the unfortunate collector.
Oui also hosted several reportages about Central Intelligence Agency (CIA) activity, like the article "CIA vs. USA – The Agency's Plot to Take Over America" by Philip Agee, about an alleged Operation PBPrime, whose leaders were the top four men in the CIA and whose target was the control of the U.S. government.
In a more humorous vein, Oui also published the essay "The 3 Most Important Things in Life" by Harlan Ellison in its November 1978 issue. The three things in question were sex, violence, and labor relations, each illustrated by anecdotes from Ellison's life. The sex anecdote involved a less-than-successful assignation with a young woman, the violence anecdote was about witnessing a murder in a movie theater during a screening of Save the Tiger, and the labor relations anecdote was Ellison's version of the story of his being fired after only one morning at The Walt Disney Company for jokingly suggesting the making of a pornographic cartoon using the primary Disney characters. The piece has since been republished in Ellison's Stalking the Nightmare and Edgeworks 1. Oui also published short fiction.
A 1977 interview by Peter Manso of the then 29-year-old emerging actor Arnold Schwarzenegger on issues like sex, drugs, bodybuilding, and homosexuality produced some embarrassment 25 years later to candidate Schwarzenegger in the 2003 California gubernatorial campaign.
During the 1970s, Oui printed a copy of Shere Hite's questionnaire about female sexuality that was used as the basis of The Hite Report. Replies were received from 253 of the magazine's women readers.
Despite its popularity, Oui was unable to produce a profit. Furthermore, management realized that Oui was taking more readers from Playboy than from Penthouse. So, in June 1981 Playboy Enterprises, based in Chicago, ended its Oui experiment. The magazine was sold to Laurant Publishing Ltd. in New York; its new president and chief operating officer was Irwin E. Billman, former executive vice president and chief operating officer of the Penthouse Group.
During the 1980s the magazine maintained its distinction from Playboy by publishing graphic nude pictures like its rivals Penthouse and Hustler. Initially, Laurant featured celebrity nudity in Oui, peaking in 1982 with pictorials of Phyllis Hyman, Linda Blair, Demi Moore, and Pia Zadora. In the same year the magazine bought the short story "Down Among the Dead Men" by science-fiction writers Gardner Dozois and Jack Dann. The editorial plan was to return the magazine to the "younger Playboy image" that it previously had.
The 1990s found the magazine focusing on pop culture and youth-centered topics, with rock musician interviews and an increasingly large comics section that included R-rated versions of the X-rated Carnal Comics: True Stories of Adult Film Stars line, Rip Off Press's Demi the Demoness (later the first adults-only comic character to be adapted as a live action film), and a serialized version of Jay Allen Sanford's illustrated book Triple-X Cinema: A Cartoon History.
The magazine subsequently experienced a significant decline in circulation. As had many of its competitors, Oui expanded its photo content to hardcore in the early 2000s, which included depictions of couples having sexual intercourse, including explicit penetration. Oui ceased publication in 2007.
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