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Book Categories |
| Preface | 7 | |
| Sexy Architecture as a Means of Communication: Innovative Developments at the Turn of the Century | 19 | |
| Conveying Dynamism: Architecture in the Service of Brand Communication | 29 | |
| The Power of Symbols: Brand Leadership through Visual Design | 37 | |
| The Principle of Dynamism in Building Design: How the BMW Group Presents its Brands | 47 | |
| Form Follows Force: The Form Finding Process for the Dynaform | 59 | |
| Turning Free Forms into Feasible Structures: Structural Engineering in Digital Workflow | 77 | |
| Precision in Virtual Space: The Planning of a Steel Construction in 3D | 91 | |
| Contemporary Filigree Spatial Structures: A Global Challenge | 105 | |
| The Membrane of the Dynaform: Why it is Superior to Other Coverings | 123 | |
| Membrane Engineering: Why Form and Construction are Co-dependent | 137 | |
| The Expected Unexpected: The Dynaform's Technical Systems | 149 | |
| The Designing of a Space to Excite the Senses: Creating Exposition Booths as Physical and Emotional Experiences | 161 | |
| Functions Everyone Understands: Exhibits Translate Electronic Secrets into Comprehensible Mechanics | 173 | |
| Unforgettable Images: The Role of Film in the Communications Mix of Trade Fair Presentations | 183 | |
| Continuity and Innovation: the MINI: How to Revitalise a Brand Legend and Give it Prominence through Architecture | 193 | |
| Just a Black Cube?: Communicative Architecture in Unobtrusive Buildings | 201 | |
| It Never Fails to Surprise: How Trade Fair Visitors React to Communicative Architecture | 209 | |
| Authors | 235 | |
| Publications | 239 | |
| Technical data | 240 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Karen Loudon
reviewed Architektur ALS Markenkommunikation / Architecture as Brand Communication: Dynaform Und Cube on February 11, 2015
Architektur ALS Markenkommunikation / Architecture as Brand Communication: Dynaform Und Cube
Very good read, although my interest gradually slowed down the more it got into all of the different legal entanglements (somewhat unsurprisingly, a lot of which mirror some of the issues faced these days regarding the internet). It seemed like Barnouw had first hand sources for just about every incident covered in the book so it'd probably be a pretty handy thing to have read if you're doing any kind of academic work on this kind of thing.
I enjoyed it but I'd imagine it'd be improved considerably if you're someone who's more familiar with the US broadcasting system than I am; definitely worth checking out for the first half of the book either way though.
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Add Architektur ALS Markenkommunikation / Architecture as Brand Communication: Dynaform Und Cube, Seit einigen Jahren hat die Markenkommunikation die Architektur von Gebäuden als Kommunikationsaufgabe entdeckt. Insbesondere die Automobilindustrie setzt solche kommunikative Architektur dazu ein, Markenimages Ausdruck zu geben. Welche Konzepte und wel, Architektur ALS Markenkommunikation / Architecture as Brand Communication: Dynaform Und Cube to the inventory that you are selling on WonderClubX
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Add Architektur ALS Markenkommunikation / Architecture as Brand Communication: Dynaform Und Cube, Seit einigen Jahren hat die Markenkommunikation die Architektur von Gebäuden als Kommunikationsaufgabe entdeckt. Insbesondere die Automobilindustrie setzt solche kommunikative Architektur dazu ein, Markenimages Ausdruck zu geben. Welche Konzepte und wel, Architektur ALS Markenkommunikation / Architecture as Brand Communication: Dynaform Und Cube to your collection on WonderClub |
