Peetz: A Reel for All Time Book

Doug Pollard tells the story of a remarkable 70 -year-old company whose name is synonymous with the West Coast fishery, from California to Alaska. This book traces the evolution of sport fishing for salmon in the legenary waters off Vancouver Island. Pollard's narrative shows how the fortunes of the company, Canada's most successful tackle maker, are tied to the fortunes of the fishery. Boris C Peetz, a Russian -born silversmith, arrived in Victoria BC in 1911 and built his first reels a decade later. By 1935 the BC Peets Manufacturing Company had fishing reels and swivels as its main line of business. The company diversified into tackle and whole-cane rods, but it was their handmade wood and brass Peeta fishing reels that became North American classics. The tough, uncomplicated design of the Peetz reel has enabled it to stand the test of time.