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Book Categories |
Introduction | 7 | |
Chapter 1 | Measurement Conversion Charts | 8 |
Millimeters, Points, and Picas to Inches | 8 | |
Inch Decimals to Inch Fractions | 8 | |
Conversion Formulas | 9 | |
Metric to Imperial Equivalents | 10 | |
Chapter 2 | Copyright and Trademark Standards | 10 |
Copyright | 10 | |
Public Domain | 10 | |
Transferring Rights | 11 | |
Trademarks and Service Marks | 11 | |
Chapter 3 | Proofreading and Copywriting | 12 |
Proofreaders' Symbols | 12 | |
Footnotes | 13 | |
Abbreviation Guide | 13 | |
Number and Numeral Usage | 18 | |
Chapter 4 | Imaging and Color | 20 |
Image File Formats | 20 | |
Photographic Options | 20 | |
Standard Camera Formats and Sizes | 21 | |
Halftone Screens | 22 | |
Tint Values for Halftone Screens | 24 | |
Duotones | 25 | |
Finding the Best Scanning Resolution | 26 | |
Scaling an Image | 26 | |
Chapter 5 | Type | 28 |
Type Basics and Terminology | 28 | |
Categorizing Typefaces | 28 | |
Serif and Sans Serif | 29 | |
Measuring Type | 31 | |
Type Guide | 33 | |
Type Specimens: Display Typefaces | 33 | |
Ways to Identify Typefaces | 34 | |
Text Typefaces | 35 | |
Chapter 6 | Paper | 58 |
North American Sheet Sizes | 58 | |
International, or ISO, Sheet Sizes | 59 | |
Basis Weight Equivalents | 62 | |
Grammage | 63 | |
Converting Basis Weight to Grammage | 63 | |
Caliper, Bulk, and PPI | 64 | |
Basis Weight/Caliper Equivalents | 65 | |
PPI Formula | 65 | |
Finishes | 66 | |
Grain | 66 | |
Getting the Most from a Sheet | 67 | |
Paper Estimator | 68 | |
Paper Usage Guide | 69 | |
Chapter 7 | Bindings and Folds | 70 |
Standard Binding Types | 70 | |
Which Binding Method Works Best? | 72 | |
Common Fold Styles | 73 | |
Tolerances for Gatefolds, Barrel, or Roll Folds | 75 | |
Chapter 8 | Envelopes and Folders | 76 |
Envelope Construction | 76 | |
Standard Envelope Styles and Sizes | 77 | |
Window Size and Position | 78 | |
International Envelope Sizes | 81 | |
Printing Considerations for Envelopes | 82 | |
Pocket Folder Styles | 83 | |
Printing Considerations for Pocket Folders | 87 | |
Chapter 9 | Packaging Styles | 88 |
Tray-Style Cartons | 88 | |
Basic Tube-Style Cartons | 91 | |
Basic Closure Types | 92 | |
Folders, Sleeves, and Other Types of Folding Cartons | 96 | |
Set-up Boxes | 101 | |
Basic Set-up Construction | 101 | |
Common Styles of Stock Plastic Containers | 106 | |
Chapter 10 | Postal Standards | 110 |
General Mail Classifications and Requirements | 110 | |
Size Requirements for Flat Mail | 112 | |
Thickness Requirements for Flat Mail | 114 | |
Size Requirements for Packages | 114 | |
Package Standards for Mailing | 115 | |
Rate Classifications and Delivery Time for International Mail | 115 | |
Extra USPS Services | 117 | |
Label Standards for Automated Mailing | 118 | |
Business Reply and Courtesy Reply Mail | 119 | |
Mail Piece Design Expertise | 119 | |
Sealing Self-Mailers | 120 | |
Postal Websites | 123 | |
Chapter 11 | Bar Code Standards | 126 |
General Standards for UPC Bar Codes | 126 | |
Guide to Color-Correct Barcoding | 127 | |
Reflectance Values of Four-Color Combinations on Uncoated Stock | 128 | |
Paper Bags | 132 | |
Plastic Bags | 134 | |
Chapter 12 | Printing and Finishing | 136 |
General Guide to Printing Processes | 136 | |
Trapping Tolerances | 139 | |
Types of Offset Lithography | 140 | |
Cutting and Trimming | 141 | |
Finishing Techniques | 141 | |
Offset Inks | 144 | |
Varnishes and protective liquid coatings | 144 | |
Glossy versus Matte Finishes | 145 | |
Laminates | 146 | |
Proofing Methods | 147 | |
Glossary | 148 | |
Recommended Reading | 164 | |
Process Color Finder | 170 | |
Index | 260 | |
About the Author | 264 |
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Add Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find, Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how , Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find to the inventory that you are selling on WonderClubX
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Add Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find, Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how , Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find to your collection on WonderClub |