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Inside Steve's Brain Book

Inside Steve's Brain
Inside Steve's Brain, , Inside Steve's Brain has a rating of 2.5 stars
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Inside Steve's Brain, , Inside Steve's Brain
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  • Inside Steve's Brain
  • Written by author Leander Kahney
  • Published by Penguin Group (USA) Incorporated, April 2008
  • One of USA Today's Best Business Books of 2008-now updated with a new chapterIt's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital
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Introduction 1

1 Focus: How Saying "No" Saved Apple 15

2 Despotism: Apple's One-Man Focus Group 45

3 Perfectionism: Product Design and the Pursuit of Excellence 68

4 Elitism: Hire Only A Players, Fire the Bozos 107

5 Passion: Putting a Ding in the Universe 150

6 Inventive Spirit: Where Does the Innovation Come From? 174

7 Case Study: How It All Came Together with the iPod 221

8 Total Control: The Whole Widget 240

Acknowledgments 269

Notes 271

Index 285


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