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Chapter 1 | The Freelance Facts of Life | 11 |
What is a magazine? | ||
How much can you make? | ||
Don't give up your day job | ||
The writer's ego, and how it helps and hurts | ||
The bad news | ||
The good news: what you don't see may be bigger than what you see | ||
Chapter 2 | How to Read a Magazine and Know What Editors Really Want | 21 |
Check out the masthead | ||
What kinds of articles does your target magazine publish? | ||
Analyze style and technique | ||
Study the advertising | ||
Chapter 3 | The Query System and How to Make It Work for You | 28 |
How to write a query | ||
The terrible ten-second sort | ||
Nine characteristics of good queries | ||
Nine beginner's mistakes you must avoid | ||
Why many editors steer clear of beginners | ||
Exceptions to the rule | ||
Why good queries are rejected | ||
Chapter 4 | Ideas and How to Get Them | 40 |
A good idea is worth its weight in gold | ||
We just don't believe it | ||
We are our own worst critics | ||
The idea vanishes before we capture it | ||
The importance of specialization | ||
Mind-mapping | ||
Basic human needs and desires | ||
Read, clip and file | ||
Chapter 5 | The Professional Writer's Toolkit | 52 |
How did he do that? | ||
A personal example | ||
The six most common flaws and how to remedy them | ||
Poor structure: the anatomy of a magazine article | ||
Inappropriate tone | ||
Omission of the telling detail | ||
Awkward handling of quotes | ||
Transition trouble | ||
Lack of anecdote and illustration: the freelancers' paradigm | ||
The paradigm is a pattern | ||
The paradigm is basic | ||
Everybody uses the paradigm, even highbrows | ||
The greatest teachers | ||
Chapter 6 | Eight Success Secrets of the Masters | 71 |
The masters specialize | ||
The masters recycle | ||
The masters write every day | ||
The masters revise what they write | ||
The masters observe the Rule of One | ||
The masters observe the Rule of Twenty-Four | ||
The masters observe the Rule of Seven | ||
The masters overcome writer's block | ||
Chapter 7 | How to Write for Newspapers and Syndicate Your Own Column | 77 |
Chaos is real and time is short | ||
The big dailies | ||
Niche-market tabloids | ||
To pitch an idea | ||
The real opportunity: syndicate your own column | ||
Profile of a column | ||
What a column does | ||
Profile of a columnist | ||
How much do you earn? | ||
Marketing your column | ||
Create a sales package | ||
Assemble your package | ||
Plan your marketing campaign | ||
Market in concentric circles | ||
An example | ||
Sending out the package | ||
Secondary profit centers | ||
Chapter 8 | Need an Agent? Here's How to Get One | 94 |
What an agent is | ||
An agent is born | ||
What the agent is selling | ||
What agents are looking for (do you fill the bill) | ||
Three questions agents may ask you | ||
The reading fee | ||
Getting the ball rolling: how to make contact with an agent | ||
Querying an agent | ||
A sample letter | ||
Get an agent by publishing your own book | ||
Not just an agent, but a good agent | ||
Questions you want to ask | ||
Legitimate agent charges | ||
Chapter 9 | Will They Steal My Idea? and Other Scary Questions | 111 |
My own experience | ||
Ideas and words | ||
Ideas and editors | ||
Slant and style | ||
When it looks like theft, but isn't | ||
What about copyright? | ||
What copyright does not cover | ||
Trademarks and fair trade practices | ||
A work made for hire | ||
New dangers: the electronic frontier | ||
A minor case of e-grabbing | ||
Life after life | ||
Plagiarism | ||
The POD Blues | ||
Why a union? | ||
Chapter 10 | How to Sell Information on the Internet | 127 |
The World Wide Web: a chaos of opportunities for writers | ||
The web is in a constant state of change | ||
Information sells: a story from pre-Internet days | ||
The light dawns | ||
What kind of information can you sell? | ||
Trolling for information | ||
Ideas from newspapers and magazines | ||
Building your website | ||
What you say on your site | ||
Getting the money | ||
If you build it, will they come? | ||
The secret: attract traffic with classified ads | ||
Write articles promoting your products | ||
Other web sales opportunities | ||
Chapter 11 | Business Details: Rights and Contracts | 145 |
The rights you are selling | ||
Check out this source of information: NWU | ||
ASJA on electronic rights | ||
Your compensation | ||
By the word or by the piece | ||
"On spec" assignments | ||
The kill fee | ||
Be careful what warranties you give | ||
Copyright your work | ||
Chapter 12 | Writing for Businesses | 153 |
Capabilities brochures | ||
Annual reports | ||
Operations manuals | ||
Business plans | ||
Work with accountants | ||
Employee manuals | ||
Seminars | ||
Editing and ghost writing | ||
Chapter 13 | How to Build Your Reputation as a Writer | 161 |
Prepare a media kit | ||
Small but powerful publications | ||
Bombard the world with news releases | ||
A release for every occasion | ||
How to get on television | ||
The payoff | ||
Appendix 1 | Contacts and Sources | 170 |
Appendix 2 | Glossary | 176 |
Index | 182 |
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