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A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations. Birds of Prey is the story of an industry now essential to heavily developed nations. And more than that, it is a paradigm of business, the ongoing story of the struggle between two forces of international commerce. It describes the inner workings of these corporations that are almost nations in themselves: how a product is conceived of - the Airbus or the 747 - and then the need for that product is created. And finally it tells how, by manipulation both overt and covert, the battling giants marshall their various resources to achieve their ends: more orders for their factories. And on this level, the salespeople have familiar names: for Airbus, the star salesman was the late French President Francois Mitterrand; for Boeing, it is President Bill Clinton.
In this riveting report by a journalist with the Sunday Times of London, the bitter rivalry between the Boeing Company of Seattle, titan of U.S. airplane manufacturing, and Airbus, a consortium of European aerospace manufacturers, becomes a microcosm of the escalating race for global dominance between American and European industries. Much broader in scope than its title suggests, this revised, updated version of a book first published in 1995 exposes the immense lobbying power of the U.S. aerospace industry. Lynn identifies President Bill Clinton as chief pitchman for Boeing's 1990s international deals and French resident Franois Mitterrand as Airbus's most cunning and experienced salesman, responsible in 1984 for kicking reluctant Margaret Thatcher and Helmut Kohl into supporting the A320, a computerized airliner competitive with Boeing's DC9 and 737. The author first clears the tarmac with a colorful account of early aviation history, the epic, misguided creation of the red-ink-generating Concorde supersonic jet and the Boeing and Lockheed foreign-payoff scandals of the mid-1970s. His tale of cutthroat competition, including what he sees as Boeing's ruthless efficiency and reflexive imperialism, affords a sometimes shocking behind-the-scenes look at the aeronautical industry worldwide. (Mar.)
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Add Birds of Prey: Boeing vs. Airbus: A Battle for the Skies, A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations. Birds of Prey is the story of an industry now essential to heavily developed n, Birds of Prey: Boeing vs. Airbus: A Battle for the Skies to the inventory that you are selling on WonderClubX
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Add Birds of Prey: Boeing vs. Airbus: A Battle for the Skies, A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations. Birds of Prey is the story of an industry now essential to heavily developed n, Birds of Prey: Boeing vs. Airbus: A Battle for the Skies to your collection on WonderClub |