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This revised edition bridges the gap between the principles of retail buying and merchandising mathematics and the actual application of these concepts. The book simulates the experience of a new buyer in a fictitious store and provides instructions for researching the markets and trends. Students can choose to be a buyer for juniors, mens wear, childrens wear or home fashion/giftware. They determine the customer profile, project sales, and plan beginning-of-the-month stock requirements and markdowns to complete a six-month buying plan. The simulation prepares students for a trip to the market, including setting up appointments, visiting a buying office and writing actual purchase orders. Perrys Department Store also includes a CD-ROM that students can use as a computer workbook to complete the simulation. New to This Edition: Chapter on product development plans Chapter on careers provides insight into job opportunities in retail buying List of Web site resources Compilation of retailing formulas from the text CD-ROM Features: Industry statistics and a manufacturers line list or catalogue for each industry Forecasting information from The Doneger Group Excel worksheets from the text with embedded formulas Text Features: Instructors Guide includes a syllabus for a fifteen-week course; chapter objectives, teaching tips, discussion questions, and completed worksheets for each chapter; and midterm and final exams
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