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Book Categories |
| Introduction | 1 | |
| Billion Dollar Business Opportunities | 3 | |
| Important Information When Marketing To African-Americans | 23 | |
| Effectively Reaching African-Americans | 41 | |
| Ethnic Marketing Is Mainstream Marketing | 59 | |
| What Every American Should Know | 73 | |
| Important Considerations Involving Affirmative Action & Set Asides | 93 | |
| A New Age of Blacks In America | 115 | |
| Lets Talk Politics | 123 | |
| Analogies, Experiences & Examples | 137 | |
| What Business Can Learn From Shameful History | 143 | |
| What The Future Holds | 149 | |
| Letters To The Author | 153 | |
| Index | 155 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kenneth Carter
reviewed Black America: An Economic Powerhouse in the Dark on May 18, 2012
Black America: An Economic Powerhouse in the Dark
Amazing book that challenges the way we thinking about earnings and not about wealth. The mixture of interviews to see the role that money plays in people's lives with the quantitative analysis makes the book accessible to a wide audience. I have taught it with students many times.
I read the first edition in 1995 and then the second edition.
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