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Book Categories |
Preface | ||
Introduction | ||
Equipment You'll Need | 3 | |
On-line Service or ISP | 4 | |
Locating Web Sites | 9 | |
Navigating the Web | 10 | |
Design Tips | 20 | |
Should I Do It Myself or Hire Someone? | 24 | |
Case Study - Soundview Executive Book Summaries | 26 | |
Case Study - Presence Information Design | 27 | |
The Design and Planning Process | 28 | |
Examples of Effective Web Sites | 30 | |
Subject Company | 41 | |
Elements to Include | 42 | |
Case Analysis | 44 | |
Server Strategy | 49 | |
Search Engines | 53 | |
Newsgroups | 54 | |
Linking with Other Web Pages | 56 | |
On-line Advertising | 57 | |
Support Your Web Site in Other Advertising | 57 | |
Cybermalls | 57 | |
Getting a Reaction | 63 | |
Tools and Resources | 65 | |
Direct Sales | 74 | |
Selling Ad Space | 76 | |
Selling Subscriptions | 77 | |
On-line Services | 77 | |
Concerning Security Issues | 83 | |
Resources and Tools | 85 | |
Does All This Really Work? | 88 | |
Hot Java | 93 | |
Three-Dimensional Web Sites | 93 | |
Common Client Interface | 95 | |
The Many Languages of the Web | 95 | |
In Conclusion | 102 | |
Resource Directory | 103 | |
Glossary | 111 | |
References | 121 |
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