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Cast of Characters xi
Prologue 1979-1982: Disco Crashes the Record Business, Michael Jackson Saves the Day, and MTV Really Saves the Day 1
Chapter 1 1983-1986: Jerry Shulman's Frisbee: How the Compact Disc Rebuilt the Record Business 15
Big Music's Big Mistakes, Part 1: The CD Longbox 36
Chapter 2 1984-1999: How Big Spenders Got Rich in the Post-CD Boom 40
Big Music's Big Mistakes, Part 2: Independent Radio Promotion 66
Big Music's Big Mistakes, Part 3: Digital Audio Tape 75
Chapter 3 1998-2001: The Teen Pop Bubble: Boy Bands and Britney Make the Business Bigger Than Ever-But Not for Long 80
Big Music's Big Mistakes, Part 4: Killing the Single 105
Big Music's Big Mistakes, Part 5: Pumping Up the Big Boxes 108
Chapter 4 1998-2001: A Nineteen-Year-Old Takes Down the Industry-with the Help of Tiny Music, and a Few Questionable Big Music Decisions 113
Big Music's Big Mistakes, Part 6: The Secure Digital Music Initiative 150
Chapter 5 2002-2003: How Steve Jobs Built the iPod, Revived His Company, and Took Over the Music Business 157
Big Music's Big Mistakes, Part 7: The RIAA Lawsuits 183
Chapter 6 2003-2007: Beating Up on Peer-to-Peer Services like Kazaa and Grokster Fails to Save the Industry, Sales Plunge, and Tommy Mottola Abandons Ship 190
Big Music's Big Mistakes, Part 8: Sony BMG's Rootkit 222
Chapter 7 The Future: How Can the Record Labels Return to the Boom Times? Hint: Not by Stonewalling New High-tech Models and Locking Up the Content 229
Notes 253
Acknowledgments 281
Index 285
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