Rhetoric in Popular Culture Book

Preface
Part I: Theory
1. Rhetoric and Popular Culture
The Rhetoric of Everyday Life
The Building Blocks of Culture: Signs
The Building Blocks of Culture: Artifacts
Definitions of Culture
Characteristics of Cultures
Summary and Review
Looking Ahead
2. Rhetoric and the Rhetorical Tradition
Definitions in General
The Rhetorical Tradition: Ancient Greece
Two Legacies from the Greek Rhetorical Tradition
Definitions of Rhetoric after Plato
Rhetoric in the Eighteenth Century
New Theoreis (and Realities) Emerge in the Twentieth Century
Interrelated Twentieth Century Changes
The Texts of Popular Culture
Summary and Review
Looking Ahead
3. Rhetorical Methods in Critical Studies
Texts as Sites of Struggle
Three Characteristics of Critical Studies
Finding a Text
Defining a Context
"Inside" the Text
The Text in Context: Metonymy, Power, Judgment
Summary and Review
Looking Ahead
4. Varieties of Rhetorical Criticism
An Introduction to Critical Perspectives
Marxist Criticism
Visual Rhetorical Criticism
Psychoanalytic Criticism
Feminist Criticism
Dramatistic/Narrative Criticism
Media-centered Criticism
Culture-centered Criticism
Summary and Review
Looking Ahead
Part II: Application
5. Paradoxes of Personalization: Race Relations in Milwaukee
The Problem of Personalization
The Scene and Focal Events
Tragedy and Metonymy
The Paradox of Identification
The Paradox of Action: The Public and the Personal
Some Solutions
Stepping Back from the Critique
6. On Hip Hop, Writtenwith the Help of the Reader
Hip Hop Is about African Americans
False Claim #1: African American Culture Is Violent
False Claim #2: African American Culture is Sexual
False Claim #3: African American Culture Is Crassly Materialistic
Conclusion
7. Simulational Selves, Simulational Culture in Groundhog Day
Simulation and Groundhog Day
8. Media and Representation in Rec.Motorcycles
Tokens of Expertise
Tokens of Experience
Conclusion
Works Cited
Suggested Readings
Marxist Criticism
Visual Rhetorical Criticism
Psychoanalytic Criticism
Feminist Rhetorical Criticism
Dramatistic/Narrative Criticism
Culture-centered Criticism
Media-centered Criticism