Women in Mass Communication Book

1	Introduction : we've come a long way, maybe ...	3
2	Sexed and gendered bodies in journalism textbooks	9
3	How to stir up a hornets' nest : studying the implications of women journalism majors	23
4	Women in newspaper journalism (since the 1990s)	35
5	Women's salary and status in the magazine industry	47
6	Radio : the more things change ... the more they stay the same	59
7	Women and minorities in commercial and public television news, 1994-2004	73
8	Women in public relations : success linked to organizational and societal cultures	85
9	Advertising women : images, audiences, and advertisers	97
10	The power to improve lives : women in health communication	109
11	Scholastic media : women in quantity and quality ... but is that enough?	121
12	Increased legitimacy, fewer women? : analyzing editorial leadership and gender in online journalism	133
13	Women journalists in Toyland and in the locker room : it's all about the money	147
14	Three steps forward and two steps back? : women journalists in the western world between progress, standstill, and retreat	161
15	Bewitched, bedeviled, and left behind : women and mass communication in a world of faith	177
16	The global context of women in communication	191
17	On the margins : examining the intersection of women and the law of mass communication	209
18	Situating "the other" : women, racial, and sexual minorities in the media	221
19	Myths of race and beauty in teen magazines : a semiotic analysis	233
20	The social construction of leadership and its implications for women in mass communication	247
21	Got theory?	257
22	Our conclusion : gender values remain, inequity resurges, and globalization brings new challenges	275