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Cayce Pollard is a new kind of prophet - a world renowned "coolhunter" who predicts the hottest trends. While in London to evaluate the redesign of a famous corporate logo, she's offered a different assignment: find the creator of the obscure, enigmatic video clips being uploaded on the Internet - footage that is generating massive underground buzz worldwide.
Pattern recognition, Gibson makes clear, is not just the coolhunter's job description but a survival tactic within the context of no context -- dowsing for meaning, and sometimes settling for the illusion of meaning, as our accelerating now leaves us ever further behind.
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