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Foreword by Jacques Maisonrouge
Introduction. French Business: Perceptions and Realities in the United States, An Introduction by Claude LeGal, Jean Levy
Part I: French Trade Relations since 1981
Relations with the United States by Jean-Daniel Tordjman
France, Trading Partner in Europe and the Third World by Jean-Louis Vilgrain
Part II: A Business Revolution?
Economic Policy by Serge Bellanger, Olivier Blanchard
Investment Patterns and Practices by Jean-Paul Ange, Jean-Francois Carreras
Privatization of Industry and the Media by Jean Loyrette, Pierre Barret
Part III: The Public Faces of Business
The Business Press by Jean Boissonnat
The Evolution of Corporate Relations by Jean-Pierre Beaudoin
The French Style of Advertising by Claude Marcus
Marketing Luxury Goods by Andre Doucet
Part IV: Continuity and Change in the Workplace
Trade Unions by Yves-Frederic Livian
French Women in Business by Beatrice Dautresme, Lydie Bonnet
Managers: Education, Recruitment, and Style by Jean-Paul Larcon, Bruno Dufour, Daniel Jouve
Appendix I: Chronology of Key Political and Economic Events
Appedix II: Glossary of Terms
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Add Transformations in French Business: Political, Economic, and Cultural Changes from 1981 to 1987, Written by a distinguished group of French business leaders, scholars, and government experts, this volume examines the recent watershed period in which the French government loosened state controls and put a further emphasis on market forces. The book is, Transformations in French Business: Political, Economic, and Cultural Changes from 1981 to 1987 to the inventory that you are selling on WonderClubX
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Add Transformations in French Business: Political, Economic, and Cultural Changes from 1981 to 1987, Written by a distinguished group of French business leaders, scholars, and government experts, this volume examines the recent watershed period in which the French government loosened state controls and put a further emphasis on market forces. The book is, Transformations in French Business: Political, Economic, and Cultural Changes from 1981 to 1987 to your collection on WonderClub |