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Acknowledgments | ||
Sect. I | Hometown Hero - What Does It Mean for You? | 3 |
Ch. 1 | Ain't Life Grand? | 5 |
Ch. 2 | Change the Way You Think about Business | 13 |
Ch. 3 | Change Your Thinking | 28 |
Ch. 4 | What Is It You Really Want? | 36 |
Sect. II | Controlling Your Solo Practice | 45 |
Ch. 5 | Developing Controls with Systems Analysis | 47 |
Ch. 6 | Quality Controls | 56 |
Ch. 7 | Primary Care in Dentistry | 69 |
Ch. 8 | Personality Types | 74 |
Ch. 9 | Attract the Type of Patient You Want to Attract | 80 |
Ch. 10 | The Script | 92 |
Ch. 11 | The Initial Contact | 98 |
Ch. 12 | The Four Things: Preparation, Postoperative, Reinforce, and Market | 106 |
Ch. 13 | Finish the Case | 115 |
Sect. III | Professional and Business Controls | 123 |
Ch. 14 | Negotiating Styles for the Dental Office | 124 |
Ch. 15 | Relations with Dental Specialists | 145 |
Ch. 16 | Relations with Financial Professionals | 157 |
Index | 174 |
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