|
|
Sold Out
Book Categories |
CONTENTS
Foreword by danah boyd ix
Acknowledgments xv
INTRODUCTION 1
1 WHY “COOL” MATTERS 5
What Is “Cool”? 7
Coolhunting Offers Tremendous Benefits in Business 9
The Diffusion of Innovation 12
Predicting How Coolhunting Might Be Applied 17
2 SWARM CREATIVITY CREATES COOL TRENDS 23
Self-Organization in the Beehive 24
It’s Cool to Give Power Away 27
It’s Cool to Share Knowledge 33
It’s Cool to Self-Organize 35
Applying Swarm Creativity to Coolhunting 38
3 SWARMS CAN BETTER PREDICT THE FUTURE 45
Prediction Markets 46
Birds of a Feather Flock Together: Predicting Success
Based on Peer Networks 54
You Can Predict Your Future Network 59
4 ABOUT TRENDSETTERS 63
Benjamin Franklin as Role Model 66
The Anti-Ben? 69
Don’t Be a Star, Be a Galaxy 71
Galaxies Are High Performers 79
5 COOLHUNTERS LOOK FOR COOLFARMERS 83
Coolhunting for Trendsetters 84
From Idea to Trend 87
Coolfarming “Enhanced Gravity” 89
The Four Principles of Coolfarming 92
A Coolfarming Example from Beyond the Business World 100
Coolfarming That Truly Changed the World: Netscape 104
Coolfarming Gone Wrong: Boo.com 110
6 WHEN SWARMS GO MAD 113
Collective Madness 114
Lack of Open Communication Can Be Fatal: NASA 121
Egomania at Enron 124
What a COIN and a Religious Cult Have
in Common: “The Family” 126
7 DO-IT-YOURSELF COOLHUNTING WITH TECHNOLOGY 133
Do-It-Yourself Coolhunting in the Blogosphere 134
Tracking Physical Interactions in Social Networks 139
Finding Learning Trends and Making Education Cooler 144
Some Lessons for Virtual Collaboration 146
8 COOLHUNTING BY AUTOMATED SOCIAL
NETWORK ANALYSIS 151
Discovering Trends by Mining Communication Archives 151
1. Identifying Trendsetters in a Social Network: Wikinews 156
2. Coolhunting New Product Trends in an
Online Forum: eCoustics 163
3. Coolhunting Trendsetters Among Product Users:
Mobile Phones in a High School Class 167
4. Discovering Suspicious Patterns of Innovation: Enron 177
5. Coolfarming a Computer Gaming Community 186
9 FIVE STEPS TO BECOMING A COOLFARMER 191
Step 1: Learn About Swarm Creativity, COINS,
and Social Networks 194
Step 2: Form a COIN 194
Step 3: Coolhunt in an Online Community 197
Step 4: Measure Communication in Your Own COIN 199
Step 5: Become a Coolfarmer 202
10 THE COMING WORLD OF SWARM CREATIVITY 205
Morphing into Swarm Creativity 206
Stakeholders or Shareholders? 212
Immerse Yourself in the Swarm 215
Listen to the Swarm 216
Trust the Swarm 218
Share with the Swarm 220
Notes 223
Index 231
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Alexander Mortimer
reviewed Coolhunting: Chasing down the Next Big Thing on November 30, 2012
Coolhunting: Chasing down the Next Big Thing
The author does connect the dots well with examples of Linux, Wikipedia, Deloitte, Google etc as well as non profit awards, scientific institutes etc. However, he does tend to use too much jargon like COINs which made this book a slightly difficult read, hence rating just 4* instead of 5*. While this book does not explain much in terms of actionables, it is worthreading for the variety of new mental models you get post reading
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Coolhunting: Chasing down the Next Big Thing
X
This Item is in Your Inventory
Coolhunting: Chasing down the Next Big Thing
X
You must be logged in to review the productsX
X
X
Add Coolhunting: Chasing down the Next Big Thing, What do the iPod, MySpace, and YouTube all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhuntin, Coolhunting: Chasing down the Next Big Thing to the inventory that you are selling on WonderClubX
X
Add Coolhunting: Chasing down the Next Big Thing, What do the iPod, MySpace, and YouTube all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhuntin, Coolhunting: Chasing down the Next Big Thing to your collection on WonderClub |
