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If It Bleeds, It Leads Book

If It Bleeds, It Leads
If It Bleeds, It Leads, You've been watching television news forever. You're intimately familiar with the friendly faces and soothing voices that nightly tell you what's wrong with the world. You think you know everything there is to know about them. You're wrong.<i>If It Bleeds, If It Bleeds, It Leads has a rating of 3 stars
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If It Bleeds, It Leads, You've been watching television news forever. You're intimately familiar with the friendly faces and soothing voices that nightly tell you what's wrong with the world. You think you know everything there is to know about them. You're wrong.If It Bleeds, If It Bleeds, It Leads
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  • If It Bleeds, It Leads
  • Written by author Matthew Robert Kerbel
  • Published by Westview Press, April 2001
  • You've been watching television news forever. You're intimately familiar with the friendly faces and soothing voices that nightly tell you what's wrong with the world. You think you know everything there is to know about them. You're wrong.If It Bleeds
  • A real-time look at what happens on television, giving a behind the scenes look at the news broadcasts that provide “information” to millions of Americans. Publishers Weekly In a scathing critique of local and national televi
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Disclaimer: Everything you are about to read is truexi
Hour 1Syndicated Talk (The Actual Program You See Will Vary Depending on Where You Live)1
Station Identification
Opening Montage (Roll Tape)
Meet the Hosts
Meet the Guests
Supply Medical Treatment for the Guests
Begin First Protracted Shoving, Punching, and Deleted Dialogue Segment Between Best Friends Who Care About Each Other a Lot
Add Fuel to Fire; Cue Second Bouncer
Begin 2-Minute 45-Second Sibling Shoving, Punching, and Deleted Dialogue Segment
Add More Fuel to Fire; Alert Hospital to Prepare for Injuries
Everyone Realizes This Is the Show
Prepare to Pay Bouncers Overtime
Hour 2Live at Five (Dead by Six)12
Tease
Inventing a Riot
A Reassuring Segue
Only Popular Restaurants Are Dangerous
Tease
Ad Time-Out: You Will Be on Television
Feeling the Barometric Pressure
What Ever Happened to the Story About the Breast Implants?
Movie--or Reality?
The Great Baking Powder Incident
Tease
Promo
Ad Time-Out: You Can Be a Newswriter
First Feature: It Could Happen Any Time Without Warning
Segue into Terrifying Weather
Air Quality
Weather Time-Out: You Can Be a Weathercaster
Dessert
How Many Times Can One Car Smash into a House?
Minor Injuries, Major Pictures
Wicked Winds
Tease
Ad Time-Out: May Is the Cruelest Month. February's Not So Great, Either
Second Feature: Extreme Sex
What's Really Important in Philadelphia
Exactly Why Do They Need Weather Reports in San Diego?
Ad Time-Out: You Can Be a News Director
Score!
Now, an Ad for an Ad
Third Feature: Implants
After the Surgery
Ad Time-Out: You Can Be a Star
More Sex, Please
Dave Loves Cheesesteaks
Lock Those Doors--and Come Back at Eleven
Hour 3Network77
Tease
War Stories
Excuse Me?
But Enough About You
Up Next
Promo
Ad Time-Out: Let's Have an Impeachment!
Al Gore Gets a Surprise Makeover
Down to Size
Tease
Promo
Ad Time-Out: Fear at 6:16, Outrage at 6:20
Scary Cars
Scary Phones
Feeling Fleeced
Tease
Promo
Ad Time-Out: Take the Fear and Outrage Challenge!
Freaky, Roof-Busting Great Balls of Hail
Promo
Promo
Promo
Promo
Promo
Promo
Promo
Promo
Promo
Fade Out
Postscript: The Sky Keeps Falling127
News
TV Show
Mini-Series
News
News
News
Mini-Series
News
Closing Comments130
About the Author135
Notes137
Index145


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If It Bleeds, It Leads, You've been watching television news forever. You're intimately familiar with the friendly faces and soothing voices that nightly tell you what's wrong with the world. You think you know everything there is to know about them. You're wrong.<i>If It Bleeds, If It Bleeds, It Leads

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