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Beijing Jeep Book

Beijing Jeep
Beijing Jeep, When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement—a Coke for every citizen, a television for eve, Beijing Jeep has a rating of 3 stars
   2 Ratings
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Beijing Jeep, When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement—a Coke for every citizen, a television for eve, Beijing Jeep
3 out of 5 stars based on 2 reviews
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Digital Copy
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  • Beijing Jeep
  • Written by author Jim Mann
  • Published by Westview Press, January 1997
  • When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement—a Coke for every citizen, a television for eve
  • Picked as one of Fortune Magazine's "75 Smartest Books We Know," this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and it
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Picked as one of Fortune Magazine's "75 Smartest Books We Know," this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. Jim Mann explains how some of the world’s savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists.


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