How to Sell What You Make: The Business of Marketing Crafts Book

This revised and expanded edition of the classic text on marketing crafts is packed with priceless information that will show you what it takes to be a success.

Library Journal

``With all the emphasis on business and professionalism, the inescapable fact is that crafts is foremost a culture, a life-style, and a legacy,'' says Gerhards. In this book, however, he focuses more on the business of crafts--how to sell them at crafts fairs, galleries, and trade shows. Over half the book is devoted to the ins and outs of trade shows; as these shows are a very lucrative and often ignored vehicle for marketing and selling crafts, this book is an invaluable source for all artisans. The last section covers the basic paperwork aspects of a small business as well, and four appendixes cover trade show promoters; a calendar of trade shows; publications; and organizations. A succinct, bargain-priced volume.-- Susan C. Awe, Northern Arizona Univ., Flagstaff